Pocket Change

A Story of Doing More with Less


I’m Regina and I lead a youth nonprofit in Baton Rouge, Louisiana called Bloom. I recently read the Ms. Foundation for Women’s report called Pocket Change: How Women and Girls of Color Do More With Less.

illustration of Regina, sitting on a stool holding the report

Almost ¾ of the organizations interviewed for Pocket Change are “led” by WGOC. To meet criteria for the report, at least 75% of the leaders making financial decisions—whether staff or board members—are WGOC.

Organizations by and for WGOC are at work in every part of the United States, including Puerto Rico, Guam, the Northern Mariana Islands, and American Samoa.

I was shocked to learn how few dollars are invested in women and girls of color. Out of approximately $67 billion spent annually by foundations on grant making, only $356 million (half of 1%) goes to women and girls of color. That is $5.48 per person each year.

grid of 100 gold circles, with half of one circle in blue

More than 60% of WGOC orgs report having collective leadership structures and about 50% of these also have an executive director.

More than 60% of WGOC orgs were founded in the last ten years.

I founded Bloom in 2014 with three organizer colleagues soon after the police killing of 18 year-old Micheal Brown in Ferguson, Missouri. We were concerned about how state-sanctioned violence against girls and femme-identified youth was being overlooked at the time. In 2017, we gained 501(c)3 status and I became the executive director of Bloom. I started drawing a regular paycheck a year later.

animation of three women of color, including Regina, in a car, waving a sign that says 'Hands Up Don't Shoot'

More than ½ of WGOC orgs include trans women and trans girls while just under ½ explicitly include gender nonconforming people who do not identify as women or girls.

Bloom predominantly serves Black girls and femme-identified youth and 20% of folks in our programs identify in other ways. Our mission has expanded from responding to police brutality to  amplifying the political voices of youth and training them to organize around issues impacting their lives.

illustration of the founders of Bloom, who are four women of color, including the three from the previous image, sitting around a table talking

Almost 90% of WGOC orgs work on three or more issues simultaneously, reflecting the diversity of issues impacting their lives.

WGOC orgs are more likely than non-WGOC orgs to work on issues of violence and safety, issues facing women in STEM professions, and issues related to health equity.

WGOC orgs use multiple strategies, including providing services, conducting policy advocacy, community organizing, providing leadership training and voter registration.

Bloom organizers co-create and participate in campaigns and activities that influence policies and laws in our state, addressing issues ranging from safety, criminalization and state-sanctioned violence, to wage equity, education and reproductive justice. Every year we do a voter registration drive. We provide child care for organizers who are parents.

illustration of Regina at a table with paper and pens doing a voter registration drive

With a complex strategy like ours it can be hard to identify funders who are interested in what Bloom is doing. This is a very typical challenge for WGOC organizations.

The Funding,
the Work and
the Facts

right pointing arrow

Donors tend to fund a discrete issue, strategy, or population but WGOC orgs use multiple strategies to address multiple issues impacting multiple populations.

blue line labeled 'by issue,' yellow line labeled 'by strategy,' red line labeled 'by population'
How Donors Fund

1 in 3 WGOC orgs said they use 5 or more strategies to achieve their purpose, compared to fewer than 1 in 10 using a single strategy.

red, blue, and yellow strands braided together, labeled multiple issues, multiple strategies, and multiple populations
How WGOC Organizations Work

46% of WGOC leaders say they struggle to secure funding because foundations do not fund all of the program strategies most typical for WGOC organizations.

The Ms. Foundation for Women is committed to providing multi-year, general operating (unrestricted) support to grantees.

The Ms. Foundation also provides access to technical assistance and other resources to support long-term capacity and sustainability.

Something that really stood out to me is that grant dollars are not allocated evenly. Only $2.36 of annual philanthropic grant dollars is invested each WGOC in the South, while WGOC in the Northeast receive $10.31. Where my organization is located seems to be a real factor in how much funding we receive. Organizations in many states are reporting no foundation funding at all!

map showing per capita funding by state
Dollars Received for Women and Girls of Color, Adjusted for Population

In the early years, limited funding had a real impact on my leadership and Bloom’s existence. For the first two years, we had no grant funding and no paid staff. We raised just enough money from small community events to pay for rent, basic program supplies and gas. We did not have resources to focus on formal fundraising or developing relationships with potential major donors. We just had to make it work.

animation of a dollar falling into a jar labeled donate

Nearly 1 in every 3 WGOC organizations have budgets under $50,000. Only 6.3% of these organizations have paid staff.

Less than 2% of WGOC organizations have budgets equal or greater than $5 million.

Higher percentages of WGOC beneficiaries correlates with lower funding levels.

Bloom’s first grant was a $15,000 government grant that funded a summer youth outreach program. After that I secured a couple one-time grants of $5,000 to $10,000 -- not enough to really make ends meet. Like almost every WGOC leader, I tried hard to get grants. I learned quickly that finding opportunities that sounded like they were actually intended for an organization like Bloom was a  real challenge. I feel like I wasted a lot of time.

animation of Regina with grant paper work and laptop computer

Grants made to WGOC organizations are $15,000, on average, less than half the amount of the overall median grant size of $35,000.

53.4% of WGOC leaders report that grant opportunities do not include the populations or groups they work with. While donors and funders may be interested in funding women and girls of color, this intention is not publicly announced by most.

Things got better for Bloom when we received a two-year $50,000 general operating grant from the Ms. Foundation for Women. That steady, trust-based commitment to funding our operation with unrestricted dollars was breathing room to stabilize and grow. Because of the way Ms. Foundation funded and supported our work, Bloom went from a budget of less than $50,000 to a budget of $140,000 in three years.

>animation of organizers on Zoom

Some years are harder than others at Bloom. When the coronavirus pandemic hit in 2020, we switched gears and pooled resources with other local groups to meet our communities’ basic needs.

I worry a lot about the constant stress on my team. I wish Bloom could afford better health insurance. I worry about what would happen if I got seriously ill or had to stop working for some other reason. I’m afraid one of my paid team members will leave for a higher-paying job. Bottom line, I need to focus on long-term sustainability at Bloom.

WGOC orgs like Bloom and leaders like me need funding that will offer us the space to breathe, heal, gather and grow. We cannot continue to operate on fumes. . . or pocket change. We need supporters to join us in the difficult work of transforming this society into one in which WGOC can bloom and thrive! Thank you for taking the time to get to know about our work.